15
Feb
2010
Explain you credit organization vision
Once you commit to partnership, you must invite your partner into the strategic planning process with you. KLM and Northwest Airlines do joint strategic planning for the marketing of the flight schedules. Coca-Cola and McDonald’s launch promotional activities as a result of strategic planning. To get additional value from the partnership, the partners must engage in some strategic thinking and thus planning in order to achieve the outcome they both desire.
The Strategic Framework is a format I’ve used to help partners get the greatest value from their partnership. Based on the Holistic Organization Model, it explores both the material and ethereal realms of each business. With this format you can see how these two separate realms complement and support each other as they create the outcome: the product or service they want to deliver. Starting at the top of the model I ask the partners to explain their organization’s vision.