Archive for the ‘money management’ Category
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Next we investigated the organizational values and ethics. Since both firms are financial in nature, I had each group brainstorm its values and ethics and then review them for compatibility. Based on the two organizations’ lists, there seemed to be no serious gaps in their values and ethics, with the exception of community involvement and the investment firm’s apparent lack of interest in it. We then investigated the organizations’ cultural environments. We used a cultural assessment grid to guide the discussion between the two partners and yield greater insight into the issues that might arise because of differences in culture. Based on this information, the partners decided that before they could launch any joint marketing initiatives, they needed to do some work on their respective cultures. While the investment managers were comfortable with change, for example, the banking managers would have trouble integrating the new investment products and services into their daily work. The group decided to help by providing extensive course offerings to help increase the comfort level with these products.